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Change the life of shelter pets this April


Join #MissionForeverFriend

You know what they say, there’s someone for everyone. We’re on a mission to help shelter pets find love, and every April, you can help by getting involved in our annual #MissionForeverFriend campaign.


Look, they're so adoptable

Meet our featured pets from across Europe – below, you can get to know them, follow their adoption journeys, and share them on social media to inspire others. Plus, for each like, comment, or share, Hill's will donate food to shelter pets in need*.

black and white dog sitiing on a gras with tongue out

Buy a bag, help shelter pets

Throughout the month of April, for every purchase of a full-size bag of Hill's, we will donate food to shelter pets in need*.

*Terms and conditions apply.

Find a retailer


We’re in this for the long haul.
Join us in supporting shelter pets all year round.

Our work doesn’t end here. At Hill’s, we believe all pets deserve a lifetime of love – our Food, Shelter & Love programme has helped over 14 million shelter pets, and counting, find their forever homes. Partnering with shelters across Europe and worldwide, we’ve donated more than 250,000 meals in 2023 to help pets get adoption-ready. Will you join us?

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Adopt a new best friend

Thinking of adopting a pet? How exciting! Read our adoption tips below to be sure you're ready, you may visit www.straydogscenteruae.com and www.rakawc.com to find out more about the adoption process.

Our tips for pet adoptions

Man petting a cat
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Not quite ready for the commitment of adopting a shelter pet? Why not consider fostering instead – it helps shelters save space, whilst also giving pets a chance to socialise.

Read more about fostering

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Donating is a great way to support shelters. Take a look at our "wishlist" to see which items shelters typically need.

  • Blankets or towels
  • Dog or cat food/treats
  • Gently-used chew toys
  • Leashes or harnesses
  • Pet beds
  • Office supplies
  • Hand sanitiser
  • Garbage bags
  • Monetary donations
Girl petting a dog
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One of the best ways to help pets in need is by
volunteering at a local shelter. Here are a few
of the ways you can contribute:

Go for a dog walk

Socialising shelter dogs, whilst helping them get fresh air and daily exercise.

Take some photos

Photos that show a pet's true personality can really make a difference to their chances of adoption.

Help with laundry

Shelters are always in need of clean bedding, sheets, and towels.

Join the animal rescue team

Rescue volunteers work to save pets displaced by crisis or natural disaster.

All shelters have their own needs, so be sure to call ahead to find out what help they need.



Find the right food for your new friend

All pets have their own unique nutritional needs, depending on their age, breed size, health requirements and more. We're here to help you find a pet food that will help your best friend live their best life.



Terms & Conditions

*Terms & Conditions apply. Click the link below
to read the full Terms & Conditions.

Read more