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Join us from April 20 through May 31

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Together, we can transform the lives of shelter pets by providing premium nutrition through our #MissionForeverFriend shelter event.

And everyone can join! Simply:

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Post a photo of your pet

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Tag it with #MissionForeverFriend & @Hillspetuae on Instagram or     @HillspetUAE on Facebook.

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We'll donate Hill's food to shelter pets.

See how many shelter pets we've fed with your help!


See what Mission Forever Friend is all about

Food, Shelter & Love

The Hill’s Food, Shelter & Love programme has helped more than 12 million shelter pets, and counting, find forever homes, provided more than 235M EUR in food and partnered with over 1,000 shelters worldwide. Join us in helping shelter pets find forever families. Here’s how you can help:

Buy a Bag &
Help Shelter Pets

From 20th of April to 20th of May, Hill's purchases help feed shelter pets. So, when you buy a bag of food for your own pet, you'll be lending a helping hand to shelter pets in need.*

Partner with us to help provide shelter pets the top quality nutrition they require, so they can have a second chance at adoption into a new forever home.

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Adopting a new pet

Are you ready for a new furry friend? Many shelters have changed their adoption policy as a way to keep their community safe. The best first step is to call ahead and schedule a visit.

View pet adoption tips

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Girl petting a cat
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Not sure if you are quite ready for the lifelong commitment of adopting a pet? Fostering a dog or cat saves shelter space while also helping to socialise a shelter animal.

View pet fostering tips

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There are many ways to donate to a shelter. Take a look at this “wish list” of typical items shelters need.

  • Blankets or towels
  • Dog or cat food/treats
  • Gently-used chew toys
  • Leashes or harnesses
  • Pet beds
  • Office supplies
  • Hand sanitiser
  • Rubbish bags
  • Monetary donations
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One of the best ways you can help is by volunteering at a local shelter. Here are a few different things you can do to contribute.


Socialise shelter dogs while helping them get fresh air and exercise every day.


Take photos that truly show a pet’s personality and encourage their adoption.


Shelters are always in need of clean bedding, sheets, and towels.


Rescue volunteers work to save pets displaced by crisis or natural disaster.

Every shelter has its own needs, so call ahead and ask what assistance they need most.

Become the best pet parent you can be

Get the latest pet news, tips, stories and advice.

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Find the right food for your new friend

Every pet has their own unique nutrition needs depending on their age, health needs, and more. We’ll help you find a pet food that can help your new companion live a long and happy life.



Terms & Conditions

*Terms & conditions apply.